MKT 4050 - Marketing for Entrepreneurial Ventures

Credits: 3
Lecture: 45
Lab: 0

With a focus on the skills needed to create a sustainable business in the gig economy, students will gain insights on the challenges involved in developing and launching a new entrepreneurial venture. Students will use hands-on skills and strategies to support the development of a marketing plan for the startup business of their choice.

Prerequisite(s): MKT 3150
Corequisite(s): None