Marketing 3+1 BBA/MBA

The Marketing 3+1 BBA/MBA program lets you fast-track your future, earning both your bachelor’s and master’s degrees in just four years. You will learn directly from industry veterans who have spent years in the field, giving you a front-row seat to the latest trends in promotional strategy, market research, and digital sales. Through a mix of flexible online learning and real-world application, you will master the technical skills and business concepts needed to solve unique challenges and drive growth in any industry. Whether you want to lead a global marketing team, revolutionize retail merchandising, or master the science of consumer behavior, this IACBE-accredited program gives you the professional edge to launch or level up your career in record time.

Marketing Major - 27 Hours

LED 4300 - Diverse Leadership Credits: 3
MKT 2050 - Digital Marketing Credits: 3
MKT 3110 - Consumer Behavior Credits: 3
MKT 3150 - Web Design and E-Commerce Credits: 3
MKT 3210A - Personal Selling Credits: 3
MKT 3310 - Multichannel Selling Credits: 3
MKT 4010 - Marketing Research Credits: 3
MKT 4110 - International Marketing Credits: 3
MKT 4310 - Marketing Strategy and Design Credits: 3

Business Core - 36 Hours

ACC 1010 - Principles of Accounting I Credits: 3
ACC 1020 - Principles of Accounting II Credits: 3
BUS 2010 - Business Law Credits: 3
BUS 3050 - Business Analytics Credits: 3
COM 3150 - Advanced Business Communications Credits: 3
ECN 2010 - Principles of Macroeconomics Credits: 3
ECN 2110 - Principles of Microeconomics Credits: 3
FIN 3010 - Principles of Finance Credits: 3
MGT 1010 - Introduction to Business Credits: 3
MGT 2020 - Organizational Behavior and Management Credits: 3
MGT 2310 - Management Information Systems Credits: 3
MKT 1110 - Principles of Marketing Credits: 3

General Education - 21 Hours

COM 1010 - Composition and Critical Thinking I Credits: 3
Select One Communication Course from the Following:
COM 1020 - Composition and Critical Thinking II Credits: 3
COM 2010 - Interpersonal Communication Credits: 3
COM 2050 - Public Speaking Credits: 3
Select One Mathematics Course from the Following:
MTH 1150 - Quantitative Reasoning Credits: 3
MTH 1170 - College Algebra Credits: 3
Select One Mathematics Course from the Following:
MTH 1210 - Trigonometry Credits: 3
MTH 1350 - Pre-Calculus Credits: 4
MTH 1510 - Calculus I Credits: 4
MTH 2310 - Linear Algebra Credits: 3
MTH 2410 - Discrete Mathematics Credits: 3
MTH 2510 - Calculus II Credits: 4
MTH 2750 - Statistical Methods Credits: 3
MTH 3510 - Multivariable Calculus Credits: 4
MTH 4110A - Mathematical Reasoning and Proof Credits: 3
Select One Humanities Course from the Following:
BUS 2810 - Business Ethics and Culture Credits: 3
ENG 2410 - Creative Writing Credits: 3
HIS 1110 - Introduction to American History: 1865 to Present Credits: 3
HUM 3610 - Art Appreciation Credits: 3
HUM 3650 - Music Appreciation Credits: 3
HUM 3910 - Integrative Seminar Credits: 3
LIT 2010 - Introduction to Literature Credits: 3
SPN 1010 - Spanish I Credits: 3
Required General Education Electives - Credits: 6
- ELECTIVE - General Education Elective - Credits: 3
- ELECTIVE - Scientific Inquiry Elective - Credits: 3

Electives - 21 Hours

Select 21 credits from any Baker College undergraduate-level courses.

MBA Major - 9 Hours

This academic plan assumes that you will continue to the MBA Business Administration Major when you complete the BBA degree at the end of Year 3 and officially enter the MBA degree in Year 4. You will have the option of choosing another major upon admission into the MBA Program. If you change your MBA major, your Year 4 academic plan will change accordingly.

Choose any 3 major courses or elective courses:

ELECT 6010 - Elective Credits: 3
ELECT 6020 - Elective Credits: 3
ELECT 6030 - Elective Credits: 3

MBA Electives - 18 Hours

Select six courses from the following:

BUS 5720 - Human Resource Management Credits: 3
BUS 6150 - Human Behavior Management of Organizations Credits: 3
BUS 6300 - Accounting for the Contemporary Manager Credits: 3
BUS 6400 - The Financial Environment Credits: 3
BUS 6500 - The Economic Environment Credits: 3
BUS 6600 - The Marketing Environment Credits: 3
BUS 6780 - Research and Statistics for Managers Credits: 3
MIS 5110 - Management Information Systems Credits: 3

MBA Business Requirements - 3 Hours

BUS 6900 - Strategy in a Global Environment Credits: 3

BBA Hours for Graduation - 120; MBA Hours for Graduation - 30; Total Hours for Graduation - 135 (Note: 15 credits are counted toward both the BBA degree and the MBA degree in this 3+1 program.)

The College of Business at Baker College has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE), located at 11960 Quivira Road in Overland Park, Kansas, USA. For a list of accredited programs click here.