Marketing, BBA

This program blends traditional business strategy with modern digital intelligence, teaching you how to navigate the complex relationship between global brands and their audiences. Through industry-standard simulations and real-world case studies, you will develop a high-powered toolkit in data analysis, product development, and integrated communications. Whether you want to lead promotional strategies, drive market research, or revolutionize retail, you will graduate with the strategic foundation and human relations skills to dominate in the fast-paced world of modern commerce.

Marketing Major - 27 Hours

LED 4300 - Diverse Leadership Credits: 3
MKT 2050 - Digital Marketing Credits: 3
MKT 3110 - Consumer Behavior Credits: 3
MKT 3150 - Web Design and E-Commerce Credits: 3
MKT 3210A - Personal Selling Credits: 3
MKT 3310 - Multichannel Selling Credits: 3
MKT 4010 - Marketing Research Credits: 3
MKT 4110 - International Marketing Credits: 3
MKT 4310 - Marketing Strategy and Design Credits: 3

Business Core - 36 Hours

ACC 1010 - Principles of Accounting I Credits: 3
ACC 1020 - Principles of Accounting II Credits: 3
BUS 2010 - Business Law Credits: 3
BUS 3050 - Business Analytics Credits: 3
COM 3150 - Advanced Business Communications Credits: 3
ECN 2010 - Principles of Macroeconomics Credits: 3
ECN 2110 - Principles of Microeconomics Credits: 3
FIN 3010 - Principles of Finance Credits: 3
MGT 1010 - Introduction to Business Credits: 3
MGT 2020 - Organizational Behavior and Management Credits: 3
MGT 2310 - Management Information Systems Credits: 3
MKT 1110 - Principles of Marketing Credits: 3

General Education - 21 Hours

COM 1010 - Composition and Critical Thinking I Credits: 3
Select One Communication Course from the Following:
COM 1020 - Composition and Critical Thinking II Credits: 3
COM 2010 - Interpersonal Communication Credits: 3
COM 2050 - Public Speaking Credits: 3
Select One Mathematics Course from the Following:
MTH 1150 - Quantitative Reasoning Credits: 3
MTH 1170 - College Algebra Credits: 3
Select One Mathematics Course from the Following:
MTH 1210 - Trigonometry Credits: 3
MTH 1350 - Pre-Calculus Credits: 4
MTH 1510 - Calculus I Credits: 4
MTH 2310 - Linear Algebra Credits: 3
MTH 2410 - Discrete Mathematics Credits: 3
MTH 2510 - Calculus II Credits: 4
MTH 2750 - Statistical Methods Credits: 3
MTH 3510 - Multivariable Calculus Credits: 4
MTH 4110A - Mathematical Reasoning and Proof Credits: 3
Select One Humanities Course from the Following:
BUS 2810 - Business Ethics and Culture Credits: 3
ENG 2410 - Creative Writing Credits: 3
HIS 1110 - Introduction to American History: 1865 to Present Credits: 3
HUM 3610 - Art Appreciation Credits: 3
HUM 3650 - Music Appreciation Credits: 3
HUM 3910 - Integrative Seminar Credits: 3
LIT 2010 - Introduction to Literature Credits: 3
SPN 1010 - Spanish I Credits: 3
Required General Education Electives - Credits: 6
- ELECTIVE - General Education Elective - Credits: 3
- ELECTIVE - Scientific Inquiry Elective - Credits: 3

Electives - 36 Hours

Select 36 credits from any Baker College undergraduate-level courses.

Semester Hours Required for Graduation - 120

The College of Business at Baker College has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE), located at 11960 Quivira Road in Overland Park, Kansas, USA. For a list of accredited programs click here.