Marketing 4+1 BBA/MBA

Looking for a great career that combines creativity and analytical thinking? A career in marketing could be just what you’re looking for. Not only is marketing a very fast-growing industry, but it’s also a career that poses many unique challenges and allows you to use a lot of different skills on the job. Our 4+1 BBA/MBA Marketing program helps you learn the skills you need to start building or enhancing a marketing career. Our classes are led by marketing professionals who have years of experience working in the industry.

This 4+1 program provides an exciting pathway for you to gain a BBA marketing degree and an MBA degree in five years.
Through a combination of online learning and hands-on experience, you’ll be able to learn all about the principles of marketing and sales, as well as the business concepts and technical skills you’ll need to help you reach your career goals.
By the time you complete this program, you’ll have the skills and education it takes to gain employment or advance your career in marketing management, promotional strategy, retail merchandising, market research and sales management.
The Marketing 4+1 BBA/MBA program at Baker College is accredited by the International Accreditation Council for Business Education (IACBE).

Marketing Major - 27 Hours

BUS 4950 - Business Work Experience Credits: 3
MKT 2050 - Digital Marketing Credits: 3
MKT 3110 - Consumer Behavior Credits: 3
MKT 3150 - Web Design and E-Commerce Credits: 3
MKT 3210A - Personal Selling Credits: 3
MKT 3310 - Multichannel Selling Credits: 3
MKT 4010 - Marketing Research Credits: 3
MKT 4110 - International Marketing Credits: 3
MKT 4310 - Marketing Strategy and Design Credits: 3

4+1 Business Requirements - 33 Hours

ACC 1010 - Principles of Accounting I Credits: 3
ACC 1020 - Principles of Accounting II Credits: 3
BUS 2010 - Business Law Credits: 3
BUS 3050 - Business Analytics Credits: 3
ECN 2010 - Principles of Macroeconomics Credits: 3
ECN 2110 - Principles of Microeconomics Credits: 3
FIN 3010 - Principles of Finance Credits: 3
MGT 1010 - Introduction to Business Credits: 3
MGT 2020 - Organizational Behavior and Management Credits: 3
MGT 2310 - Management Information Systems Credits: 3
MKT 1110 - Principles of Marketing Credits: 3

MBA -Business Requirements - 15 Hours

(May be taken in the BBA Junior and Senior Years.)

BUS 6150 - Human Behavior Management of Organizations Credits: 3
BUS 6300 - Accounting for the Contemporary Manager Credits: 3
BUS 6400 - The Financial Environment Credits: 3
BUS 6500 - The Economic Environment Credits: 3
BUS 6780 - Research and Statistics for Managers Credits: 3

General Education - 30 Hours

COM 1010 - Composition and Critical Thinking I Credits: 3
COM 1020 - Composition and Critical Thinking II Credits: 3
COM 3150 - Advanced Business Communications Credits: 3
ELECTIVE - General Education Elective Credits: 3
ELECTIVE - Scientific Inquiry Elective Credits: 3
HUM 3910 - Integrated Seminar Credits: 3
MTH 1010 - Quantitative Literacy Credits: 3
MTH 2750 - Statistical Methods Credits: 3
PSY 2050 - Self and Society Credits: 3
SOC 3050 - Personal, Civic and Global Perspectives Credits: 3

MBA - Major - 9 Hours

Assuming a student will choose the MBA Business Administration Major, upon completing a BBA Marketing degree, he/she will need to complete the following courses to receive an MBA degree. Students will have the option of choosing another major upon admission into the MBA Program. If so, the academic plan will change accordingly.

ELECT 6010 - Elective Credits: 3
ELECT 6020 - Elective Credits: 3
ELECT 6030 - Elective Credits: 3

MBA - Business Requirements - 12 Hours

BUS 5720 - Human Resource Management Credits: 3
BUS 6600 - The Marketing Environment Credits: 3
BUS 6900 - Strategy in a Global Environment Credits: 3
MIS 5110 - Management Information Systems Credits: 3

Electives - 15 Credits

Select from any Baker College undergraduate level courses

BBA Hours for Graduation - 120; MBA Hours for Graduation - 36 Hours; Total Hours for Graduation - 141 (Note: 15 credits are counted toward both the BBA degree and the MBA degree in this 4+1 program.)

The College of Business at Baker College has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE), located at 11960 Quivira Road in Overland Park, Kansas, USA. For a list of accredited programs click here.

IACBE Accredited