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    May 28, 2024  
2024-2025 Undergraduate and Graduate Catalog 
2024-2025 Undergraduate and Graduate Catalog

Marketing, BBA

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Marketers provide the link between businesses that have goods and services to sell and customers who want to purchase them. The marketing process involves a variety of activities including research, strategic planning, product development, sales management and marketing communications. Students in this program participate in active learning and demonstrate an understanding of business principles using case studies, business simulations, computer technology, spreadsheets, written reports, problem analysis, professional presentations, ethical values, a global perspective and human relations skills through individual and team activities in class and in business situations. This degree offers a solid background in the concepts of marketing and business. A marketing degree can lead to a career in such areas as marketing management, marketing research, personal selling and sales management, retail merchandising and management, and promotional strategy and management.

Electives - 15 Credits

Select from any Baker College undergraduate level courses

Business Electives

Select 15 hours of Business Elective credit. We strongly recommend you select Business Elective courses from the following list. In addition, you may choose any other ACC, BUS, FIN, HRM, MGT, MKT, OPM, SCM or SPM courses as an elective. Course prerequisites must be fulfilled. If a course in this Business Elective list is required in your program, it MUST be taken as a REQUIRED course and you must choose another Business Elective.

Semester Hours Required for Graduation - 120

The College of Business at Baker College has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE), located at 11960 Quivira Road in Overland Park, Kansas, USA. For a list of accredited programs click here

IACBE Accredited

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