HCA 2010 - Healthcare Marketing

Credits: 3
Lecture: 45
Lab: 0

This course will provide an in-depth exploration of marketing principles and strategies within the healthcare industry. Content focuses on the unique challenges and opportunities healthcare organizations face in promoting services and products. Students will gain a comprehensive understanding of the healthcare market environment, consumer behavior, branding, digital marketing, and strategic marketing planning. Through case studies, practical exercises, and projects, students will learn to apply marketing theories and tools to real-world healthcare scenarios.

Prerequisite(s): None
Corequisite(s): None