SPM 3210 - Sports and Esports Fan Engagement

Credits: 3
Lecture: 45
Lab: 0

This course will examine the communities that power the sports and esports universe, developing strategies and tools for fan engagement, management, and short/long-term retention. Recognizing the unique characteristics of sports fans and esports enthusiasts, students will explore the dynamics of stadium environment, digital fandom, interactive platforms, brand loyalty, acquisition costs of fans, and fan-centric content creation.

Prerequisite(s): None
Corequisite(s): None