MKT 4310 - Marketing Strategy and Design

Credits: 3
Lecture: 45
Lab: 0

Gives students the opportunity to participate in a course that integrates previous marketing content knowledge in a problem-based learning environment. Students will design an integrated marketing campaign including a detailed marketing plan that incorporates a marketing code of ethics, and effective communication plan for the presentation of this integrated marketing campaign to both internal and external stakeholders. This is the capstone course of the Bachelor in Business Administration in Marketing program.

Prerequisite(s): Senior Status
Corequisite(s): None