Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

Apply Request Info Visit     Apply Request Info Visit  Catalog/Student Handbook

Aug 31, 2025   2025-2026 Undergraduate and Graduate Catalog  Select a Publication 2025-2026 Undergraduate and Graduate Catalog 2025-2026 Student Handbook 2024-2025 Undergraduate and Graduate Catalog v.2 [ARCHIVED CATALOG] 2024-2025 Student Handbook [ARCHIVED CATALOG]      Global Search Publication Search Choose Search Location Select an option Courses Programs Hierarchy Items Other Content Entire Publication Search Keyword Field Whole Word/Phrase Advanced Search Catalog Navigation   Publication Home   Academic Calendar   Mission & ISLOs   General Education Requirements   Undergraduate and Graduate Programs   Minors   Course Descriptions   Student Learning Outcomes   Campuses   Archived Catalogs / Student Handbooks   My Favorites HELP 2025-2026 Undergraduate and Graduate Catalog Print-Friendly Page (opens a new window) Facebook this Page (opens a new window) Tweet this Page (opens a new window) Add to Favorites (opens a new window) BUS 4210 - Marketing Management Credits: 4 Lecture: 60 Lab: 0 Covers the role of the marketing function in organizational operations with an emphasis on product/service promotion, placement and pricing. Various marketing strategies will be evaluated. This course is exclusive to the Accelerated Bachelor of Business Administration degree program. Prerequisite(s): None Corequisite(s): None  Back to Top | Print-Friendly Page (opens a new window) Facebook this Page (opens a new window) Tweet this Page (opens a new window) Add to Favorites (opens a new window)