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Dec 13, 2024   2024-2025 Undergraduate and Graduate Catalog  Select a Publication 2024-2025 Undergraduate and Graduate Catalog 2023-2024 Student Handbook [ARCHIVED CATALOG] 2024-2025 Student Handbook      Global Search Publication Search Choose Search Location Select an option Courses Programs Hierarchy Items Other Content Entire Publication Search Keyword Field Whole Word/Phrase Advanced Search Catalog Navigation   Publication Home   Academic Calendar   Mission & ISLOs   General Education Requirements   Undergraduate and Graduate Programs   Minors   Course Descriptions   Student Learning Outcomes   Campuses   Courses by Hierarchy   Archived Catalogs / Student Handbooks   My Favorites HELP 2024-2025 Undergraduate and Graduate Catalog Print-Friendly Page (opens a new window) Facebook this Page (opens a new window) Tweet this Page (opens a new window) Add to Favorites (opens a new window) SPM 3210 - Sports and Esports Fan Engagement Credits: 3 Lecture: 45 Lab: 0 This course will examine the communities that power the sports and esports universe, developing strategies and tools for fan engagement, management, and short/long-term retention. Recognizing the unique characteristics of sports fans and esports enthusiasts, students will explore the dynamics of stadium environment, digital fandom, interactive platforms, brand loyalty, acquisition costs of fans, and fan-centric content creation. Prerequisite(s): SPM 1010 , SPM 1110   Corequisite(s): None  Back to Top | Print-Friendly Page (opens a new window) Facebook this Page (opens a new window) Tweet this Page (opens a new window) Add to Favorites (opens a new window)