MKT 3310 - Multichannel Selling

Credits: 3
Lecture: 45
Lab: 0

This course will familiarize students with the B2B sales process, the buying cycle, strategic targeting, positioning and conceptual selling. Students will also understand how multiple sales channels give sellers a tremendous advantage by developing a strategy to launch a product to a retailer using these methods.

Prerequisite(s): COM 1020, MKT 1110
Corequisite(s): None