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Feb 02, 2025   2024-2025 Undergraduate and Graduate Catalog  Select a Publication 2024-2025 Undergraduate and Graduate Catalog v.2 2024-2025 Student Handbook 2023-2024 Student Handbook [ARCHIVED CATALOG] 2024-2025 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]      Global Search Publication Search Choose Search Location Select an option Courses Programs Hierarchy Items Other Content Entire Publication Search Keyword Field Whole Word/Phrase Advanced Search Catalog Navigation   Publication Home   Academic Calendar   Mission & ISLOs   General Education Requirements   Undergraduate and Graduate Programs   Minors   Course Descriptions   Student Learning Outcomes   Campuses   Courses by Hierarchy   Archived Catalogs / Student Handbooks   My Favorites HELP 2024-2025 Undergraduate and Graduate Catalog [ARCHIVED CATALOG] Print-Friendly Page (opens a new window) Facebook this Page (opens a new window) Tweet this Page (opens a new window) Add to Favorites (opens a new window) MKT 2050 - Digital Marketing Credits: 3 Lecture: 45 Lab: 0 This course provides an overview of digital and social media marketing with discussions on evolving trends in local, national and global spaces. A primary focus includes evaluating a digital marketing campaign, creating a digital marketing plan and leveraging business analytics platforms and data to develop strategies for engaging consumers. Prerequisite(s): MKT 1110   Corequisite(s): None  Back to Top | Print-Friendly Page (opens a new window) Facebook this Page (opens a new window) Tweet this Page (opens a new window) Add to Favorites (opens a new window)