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    Dec 04, 2024  
2024-2025 Undergraduate and Graduate Catalog 
    
2024-2025 Undergraduate and Graduate Catalog
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MKT 4110 - International Marketing

Credits: 3
Lecture: 45
Lab: 0

Analyzes world markets, their respective consumers and environments and the marketing management required to meet the demands of true global markets. Cultural environments, opportunity assessment and global marketing strategies are considered.

Prerequisite(s): MKT 3110   
Corequisite(s): None



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