MKT 3110 - Consumer Behavior

Credits: 3
Lecture: 45
Lab: 0

Studies consumer functions such as decision-making, attitude formation and change, cognition, perception and learning. The marketing concepts of product positioning, segmentation, brand loyalty, shopping preference and diffusion of innovations are considered in context with the environmental, ethical, multicultural and social influences on an increasingly diverse American consumer.

Prerequisite(s): MKT 1110
Corequisite(s): None