BUS 6600 - The Marketing Environment

Credits: 3
Lecture: 45
Lab: 0

Concentrates on the marketing function with a focus on the alignment with and impact on the strategic decision-making process of the firm. This course emphasizes planning and managing marketing activities of multi-product firms and provides an understanding of the fundamental issues which influence marketing strategies, tactics and decisions. The specifics of implementing a marketing plan are discussed.

Prerequisite(s): BUS 6780
Corequisite(s): None