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Sep 16, 2024
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BUS 4210 - Marketing Management Credits: 4 Lecture: 60 Lab: 0
Covers the role of the marketing function in organizational operations with an emphasis on product/service promotion, placement and pricing. Various marketing strategies will be evaluated. This course is exclusive to the Accelerated Bachelor of Business Administration degree program.
Prerequisite(s): COM 1020 Corequisite(s): None
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