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Sep 16, 2024   2024-2025 Undergraduate and Graduate Catalog  Select a Publication 2024-2025 Undergraduate and Graduate Catalog 2023-2024 Student Handbook [ARCHIVED CATALOG] 2024-2025 Student Handbook      Global Search Publication Search Choose Search Location Select an option Courses Programs Hierarchy Items Other Content Entire Publication Search Keyword Field Whole Word/Phrase Advanced Search Catalog Navigation   Publication Home   Academic Calendar   Mission & ISLOs   General Education Requirements   Undergraduate and Graduate Programs   Minors   Course Descriptions   Student Learning Outcomes   Campuses   Courses by Hierarchy   Archived Catalogs / Student Handbooks   My Favorites HELP 2024-2025 Undergraduate and Graduate Catalog Print-Friendly Page (opens a new window) Facebook this Page (opens a new window) Tweet this Page (opens a new window) Add to Favorites (opens a new window) BUS 4210 - Marketing Management Credits: 4 Lecture: 60 Lab: 0 Covers the role of the marketing function in organizational operations with an emphasis on product/service promotion, placement and pricing. Various marketing strategies will be evaluated. This course is exclusive to the Accelerated Bachelor of Business Administration degree program. Prerequisite(s): COM 1020   Corequisite(s): None  Back to Top | Print-Friendly Page (opens a new window) Facebook this Page (opens a new window) Tweet this Page (opens a new window) Add to Favorites (opens a new window)