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    Jun 15, 2024  
2024-2025 Undergraduate and Graduate Catalog 
    
2024-2025 Undergraduate and Graduate Catalog
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BUS 4210 - Marketing Management

Credits: 4
Lecture: 60
Lab: 0

Covers the role of the marketing function in organizational operations with an emphasis on product/service promotion, placement and pricing. Various marketing strategies will be evaluated. This course is exclusive to the Accelerated Bachelor of Business Administration degree program.

Prerequisite(s): COM 1020  
Corequisite(s): None



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