MKT 3210A - Personal Selling

Credits: 3
Lecture: 45
Lab: 0

Familiarizes students with the steps of the selling process from beginning to end, with a focus on customer acquisition and relationship building. Topics include communication, the strategic selling process, sales careers, understanding your customer and using technology.

Prerequisite(s): COM 1020, MKT 1110
Corequisite(s): None