MKT 3150 - Web Design and E-Commerce

Credits: 3
Lecture: 45
Lab: 0

In this course, students will blend marketing, web development skills and hands-on strategies to develop their own website or mobile application with an e-commerce function. Students will develop a website or mobile application with e-commerce functionality and understand how these mechanisms support data-driven marketing, decision making and strategies.

Prerequisite(s): MKT 2050
Corequisite(s): None