MKT 2050 - Digital Marketing

Credits: 3
Lecture: 45
Lab: 0

This course provides an overview of digital and social media marketing with discussions on evolving trends in local, national and global spaces. A primary focus includes evaluating a digital marketing campaign, creating a digital marketing plan and leveraging business analytics platforms and data to develop strategies for engaging consumers.

Prerequisite(s): MKT 1110
Corequisite(s): None