MKT 4010 - Marketing Research

Credits: 3
Lecture: 45
Lab: 0

Explores the concept that in order to satisfy a need and create customer satisfaction, a business must know about its customers. Students will examine a systematic and objective approach to marketing research focusing on gathering and analyzing information to make better marketing decisions. Research methods will focus on planning, problem solving and controlling. Methodologies covered include correlation, experimentation, observation, survey and case study research.

Prerequisite(s): BUS 3050, MKT 3110
Corequisite(s): None