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    Sep 28, 2023  
2022-2023 Undergraduate and Graduate Catalog 
2022-2023 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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MKT 3310 - Multichannel Selling

Credits: 3
Lecture: 45
Lab: 0

This course will familiarize students with the B2B sales process, the buying cycle, strategic targeting, positioning and conceptual selling. Students will also understand how multiple sales channels give sellers a tremendous advantage by developing a strategy to launch a product to a retailer using these methods.

Prerequisite(s): COM 1020 MKT 1110  
Corequisite(s): None

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