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    Jun 09, 2023  
2022-2023 Undergraduate and Graduate Catalog 
2022-2023 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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BUS 4210 - Marketing Management

Credits: 4
Lecture: 60
Lab: 0

Covers the role of the marketing function in organizational operations with an emphasis on product/service promotion, placement, and pricing. Various marketing strategies will be evaluated. This course is exclusive to the Accelerated Bachelor of Business Administration degree program.

Click here to access the Student Learning Outcomes for this course.

Prerequisite(s): COM 1020  
Corequisite(s): None

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