SPM 3510 - Sports and Esports Marketing

Credits: 3
Lecture: 45
Lab: 0

This course offers a comprehensive dive into the strategies, tools, and innovative approaches used to promote and elevate both traditional sports and esports brands. Drawing from real-world campaigns and industry insights, students will learn how to craft compelling narratives, leverage digital platforms, and drive fan engagement through strategic marketing campaigns. Pricing strategies will also be explored that entail market skimming, penetration, and neutral pricing.

Prerequisite(s): MKT 2050
Corequisite(s): None